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PGDM in Business Analytics ( PGDM-BA )
AICTE-Approved PGDM Programme with 100% Placements
PGDM in Business Analytics ( PGDM-BA )
AICTE-Approved PGDM in Business Analytics with 100% Placements
100% assistance in
securing
placements.
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PGDM in Business Analytics
In a world where data drives every business decision, the PGDM in Business Analytics at IMAS B School is designed to prepare future leaders with a deep understanding of analytical thinking, business intelligence tools, and data-driven strategies.
This 2-year full-time program blends core business management with advanced analytics, equipping students with expertise in data handling, visualization, statistical modeling, AI, and decision science—making them future-ready for an analytics-first economy.
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About PGDM in Business Analytics Programme
Why IMAS is best college for PGDM in Business Analytics Programme in Kolkata ?
IMAS is the best college for PGDM in Business Analytics in Kolkata, offering a top-ranked PGDM Business Analytics programme. With an industry-driven curriculum, IMAS Kolkata ensures students gain real-world experience through practical training, live projects, and internships. The PGDM in Business Analytics at IMAS is taught by expert faculty and supported by advanced analytics labs, making it the best choice for aspiring data professionals. IMAS provides 100% placement assistance, strong industry partnerships, and a robust alumni network, making it the best PGDM Business Analytics college in Kolkata for a successful analytics career.
- Industry-validated curriculum built with analytics leaders and consulting firms
- Practical exposure to tools like R, Python, SQL, Tableau, Power BI, Excel
- Hands-on training in machine learning, data mining, and predictive modelling.
- Real-world business case solving, analytics labs, simulations & capstone projects
- Cross-functional exposure to marketing, HR, finance & supply chain analytics
- Domain certifications to boost employability in analytics-first companies
Programme Highlights
- Dual advantage: Advanced FinTech specialization + Core PGDM curriculum
- Expert-led sessions by leaders from banking, fintech startups & investment firms
- Curriculum aligned with the future of digital banking, wealth tech & crypto economy
- AI/ML applications in financial modeling & risk assessment
- 100% placement assistance with resume bootcamps & mock interviews
- Weekly industry masterclasses, capstone projects & networking forums
Value - Added Certification
- Data Science with Python
- SQL for Data Analysis
- Business Intelligence with Tableau & Power BI
- Statistical Modeling & Forecasting
- Excel for Analytics & Dashboards
- AI/ML Fundamentals for Business
- Communication & Data Storytelling Skills
- Soft Skills & Leadership Development from IMAS Career Centre
PGDM in Business Analytics Programme Curriculum
The PGDM in Business Analytics programme at IMAS B School is designed as a modular, industry-aligned program combining business fundamentals with advanced analytics.
The program is structured over 4 trimesters, each offering domain-focused modules. Every module comprises 2 subjects worth 2-3 credits, and each credit includes 18 hours of study, covering lectures, labs, assignments, and live case projects.
Students receive hands-on training with real-world business data, engage in analytics hackathons, and build models with direct business application—preparing them to thrive in a data-first economy.
PGDM in Business Analytics Programme Structure
Trimester I
- Statistics and Probability
- Data Analysis and Visualization
- Programming (Python/R/SQL)
- Data Structures and Algorithms
- Business Communication
- Principles of Management
Trimester II
- Machine Learning and Predictive Modelling
- Business Intelligence and Analytics
- Data-Driven Decision Making
- Data Wrangling and Pre-processing
- Data Visualization and Storytelling
- Data Mining and Business Analytics
Trimester III
- Introduction to Machine Learning
- Programming and Coding
- Critical Thinking and Problem-Solving
- Operations Management & Analytics
- Time Series Forecasting & Demand Analysis
- Financial Analytics
Trimester IV
- Big Data Technologies (Hadoop, Spark)
- Supply Chain Analytics
- Cloud Computing for Analytics
- Strategic Management
- Elective I (Domain-Specific)
Trimester V
- Artificial Intelligence for Business
- Deep Learning & NLP
- Elective II
- Elective III
- Entrepreneurship & Innovation in Analytics
Trimester VI
- Capstone Project / Dissertation
- Seminar on Contemporary Issues
- Viva Voce & Final Evaluation
IMAS Assure You a Brilliant Future
AICTE-Approved, Industry-Integrated Curriculum
Delivered by Experienced Faculty & Industry Experts
Weekly Industry Interactions, Masterclasses & Leadership Talks
Case-Based Learning, Business Simulations & Capstone Projects
Access to IMAS Career Centre for 100% Placement Support
Real-World Exposure through Internships, Labs & Live Projects
Entrepreneurship & Innovation Support for Future Founders
Scholarships & Financial Aid
Career Opportunities PGDM in Business Analytics
Placement & Career Support
465 + Placement Offers
Marketing Specialisation
Highest CTC Offer 12.32 LPA
100 + Corporate Footfalls
Finance Specialisation
Highest CTC Offer 8.92 LPA
Average CTC 6.68 LPA
HRM Specialisation
Highest CTC Offer 6.18 LPA
Placement Records @IMAS
At IMAS, the primary focus is on enhancing employability. The Training & Placement Cell strives to collaborate closely with the industry, ensuring that every student secures not just one, but multiple job offers.
Our placement cell works tirelessly to ensure that every student has access to quality internships and job opportunities in their field of interest. Throughout the year, they organize seminars, workshops, field visits to connect the students with the industry leaders and corporate sectors. These events are designed to help students identify their strengths, interests, and career goals, and provide them with personalized guidance and support to achieve them.
We provide 100% Placement Assistance.
Internships and practical exposure to various industries to ensure hands on experience
Tailored events to help students identify their career goals.
Placement/Internship drives in the campus.
Exclusive summer internship program during the final year.
Apply NowAdmission Process
Our trained and competent academic
counsellors are available around the clock to
guide students
through their career choices and
programme selection.
-
1
Fill the Admission Form
-
2
Complete the application form
-
3
Pay the admission Fee
-
4
Collect Your Admission Letter
Admission Open Now
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Admission & Eligibility - PGDM in Business Analytics Programme
- The candidate should have completed the Bachelor’s Degree with a minimum of 50% aggregate marks in any stream.
- The candidate appearing in the final year examination can apply, but must have a minimum of 50% till the previous year’s examination.
- The applicant must have appeared for CAT / XAT / CMAT / ATMA / MAT / GMAT score, followed by Group Discussions and a Personal Interview round at IMAS B School.
- Applicants who have not taken any of the above-mentioned entrance examinations must take the IMAS B School Test followed by Group Discussions and Personal Interview.
Fee Structure
| PAYMENT OPTION HALF YEARLY | PAYMENT OPTION YEARLY | ||
|---|---|---|---|
| Total Fee | Rs 5,95,000/- | Total Fee | Rs 3,48,000/- |
| Less Early Bird Scholarship | Rs 50,000/- | Less Early Bird Scholarship | Rs 50,000/- |
| Net Fee Payable after Scholarship | Rs 5,45,000/- | Net Fee Payable after Scholarship | Rs 2,98,000/-/- |
| Installment No | Amount | Installment No | Amount |
| Admission Fee | Rs 50,000/- | Admission Fee | Rs 50,000/- |
| First Instalment | Rs 1,47,500/- | First Instalment | Rs 2,95,000/- |
| Second Instalment | Rs 1,47,500/- | Second Instalment | Rs 2,00,000/- |
| Third Instalment | Rs 1,00,000/- | ||
| Fourth Instalment | Rs 1,00,000/- | ||
| Total Fee Payable | Rs 5,45,000/- | Total Fee Payable | Rs 5,45,000/- |
Our Expert Faculties
Dr. SHATRAJIT GOSWAMI
Professor
Ph.D. Engineering Economics , MSc Economics
Ms POULOMI MANNA
Assistant Professor
MHA
Mr. RAJIB BHATTACHARYYA
Assistant Professor
M.Com
Dr. TAMAL TARU ROY
Adjunct Professor
Ph.D. Management, MBA, MCom, PGDHRM
Alumni & Feedback
Jayanto Chaterjee
Student“IMAS has not only helped me achieve my academics with foundation but also offered me many opportunities for my personal growth and development through a wide range of extracurricular activities.”
Tanish Sarkar
Student“Excellent faculties. Lot of opportunities are provided for personal and academic growth.”
Tania Sultana
Student“The College infrastructure is awesome . The Best part , it is fully airconditioned . The Classrooms are comfortable and connected with Smart Audio Visual equipment, The Labs are also equipped with latest equipment.”
Subhodeep Ghosh
Student“Overall, it’s a good place for a full college experience with lots of chances to learn and grow.”
Shyam Sundar Banerjee
Student“Lot of Placement offers from renowned companies. IMAS is well connected with Industries which in turn help the students for multiple job offers.”
Frequently Asked Questions (FAQs):
The PGDM program at IMAS B School stands
out for its holistic approach, blending
theoretical knowledge with hands-on
experience. It incorporates cutting-edge
industry insights, emphasizes ethical
practices, and offers specialized
tracks, providing graduates with a
well-rounded skill set. The program's
uniqueness lies in its ability to
prepare students not just for jobs but
for leadership roles, fostering success
in the dynamic business landscape. IMAS
B School offers a unique blend of
industry-relevant case studies, guest
lectures by experts, and a comprehensive
capstone project, ensuring graduates are
well-equipped for success in the dynamic
financial landscape. Ongoing career
support and a strong alumni network
further distinguish the program.
On completion, the students gets a Full - Time Post Graduate Diploma in
Business Analytics,
approved by AICTE.
The Confederation of Indian Industry (
CII ) which represent Indian industries
provides joint certification. The PGDM
Programme is Along with a joint certificate
from NHRD & CII.
Qualification for PGDM Programme at IMAS:
10th, 12th, and Graduation – 50% and
above
To apply for PGDM in IMAS Business
School, candidates must fill in the
application form, mentioned : https://admission.imas.ac.in/
It is a Regular Programme.
IMAS has a remarkable 100% placement
record for PGD students.
IMAS provides early Bird Scholarships
and other Merit Based Scholarships.
Further IMAS also provide a 8%
Scholarship in the tuition fee for wards
of students belonging to Defence & Par
Military & Police Services.
Yes, IMAS B School provides internships
to all enrolled students.
Specialisations include Supply Chain
Management , Operations Management ,
Human Resource Management, Finance
Management, Marketing Management,
Project Management.
Yes Students of IMAS under the ambit of
IAER Group of Colleges visited Countries
like Thailand , UAE , Russia & United
Kingdom.
Yes Students of IMAS under the ambit of
IAER Group of Colleges visited Countries
like
Thailand , UAE , Russia & United
Kingdom.
Certainly, jobs are available for
students in all mentioned
specializations, with annual bulk
recruitment specifically for marketing
roles.
Certainly, jobs are available for
students in all mentioned
specializations, with annual bulk
recruitment specifically for marketing
roles.
Yes IMAS provide Hostel Facilities .
Please contact the Office of Dean of
Student Welfare for the same.
